ABOUT US

Formulating the Future of Surface Protection

Ecoshield Performance Coatings is a proud Australian-owned and operated manufacturer. We specialise in developing high-performance, non-toxic floor coatings, concrete sealers and timber finishes.

Meet Our Founder and Chemist, Joe Haif

Joe brings a unique mix of corporate intellect and hard trade grit to Ecoshield. Prior to 2007, Joe worked in a technical corporate role before making the bold decision to leave the office behind and get his hands dirty in the concrete and timber resurfacing industry.

Out on the tools, Joe quickly realised the trade was desperately missing high-performance, non-toxic coatings and sealers. Unwilling to accept toxic products as the status quo, he traveled globally to study advanced coating technologies alongside top European chemists. From 2007 to 2010, Joe immersed himself in chemical formulation while remaining active on the tools—using his own concrete polishing and resurfacing jobs as a live testing lab.

Joe refused to commercialise his range until it checked three strict boxes: absolute ease of use for the applicator, bulletproof durability, and a 100% non-toxic profile. Once those formulas finally outpaced current materials on the market, Joe launched Ecoshield to deliver professional-grade surface protection that respects the trade, building occupiers and the planet.

Australian Made & Owned: Based in Lonsdale, South Australia, we manufacture our products locally to withstand the harshest Australian environments and high-traffic conditions.

Safe, Green Chemistry: We break the stereotype that industrial coatings must be toxic. All our concrete and timber solutions are meticulously formulated to be water-based, non-toxic, and low-to-zero VOC.

Scalable Solutions: From delicate residential polished concrete floors to heavy-duty industrial warehouses and commercial developments, our systems are engineered to scale to any project size.

cutting edge Liquid Technology

Premium Raw Materials, Engineered Locally

We don't just mix coatings—we engineer them. By sourcing the finest raw materials globally and utilising advanced local manufacturing processes, Ecoshield delivers liquid flooring technology that consistently surpasses industry benchmarks for adhesion, scratch resistance and clarity.